FORM meets FUNCTION
FORM meets FUNCTION
For most, knowing what to say comes easy. Knowing how to say it best can prove trickier. Enter PREVAILING WINDS CREATIVE. Whether you need to persuade, inform, instruct, clarify, influence, provoke and/or entertain, we can help.
A written vehicle—be it a letter, business proposal, essay, academic paper, marketing plan, speech, manual, or tweet—relates a story when organized and crafted effectively. Short or long, clinical or creative, your message should serve up the exceptional in lieu of the adequate. PWCreative offers you a trio of writer-partners who share a passion for the craft and the professional acumen born of deep and varied experience.
So send skyward the flare, raise a cry, drop-a-dime or shoot us an email. We are your partners in waiting—pens at the ready, minds strategic and discerning, and imaginations alight.
For most, knowing what to say comes easy. Knowing how to say it best can prove trickier. Enter PREVAILING WINDS CREATIVE. Whether you need to persuade, inform, instruct, clarify, influence, provoke and/or entertain, we can help.
A written vehicle—be it a letter, business proposal, essay, academic paper, marketing plan, speech, manual, or tweet—relates a story when organized and crafted effectively. Short or long, clinical or creative, your message should serve up the exceptional in lieu of the adequate. PWCreative offers you a trio of writer-partners who share a passion for the craft and the professional acumen born of deep and varied experience.
So send skyward the flare, raise a cry, drop-a-dime or shoot us an email. We are your partners in waiting—pens at the ready, minds strategic and discerning, and imaginations alight.
PREVAILING WINDS
creative
GREAT content
DEMYSTIFIED
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Narrative that is purposeful, coherent, organized and logical in flow
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A voice that is singular and aligned with intent
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Apropos language and word choice—dynamic when possible; clinical as needed
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Sentence fluency, rhythm, and variety
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Precision and clarity, as they are always called for and, together, advance credibility
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Proper weight and density; that is, an economy of words
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Reader-oriented: good writing serves the reader, not writer
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Readability—writing and message should be enjoyed, not endured