FORM meets FUNCTION
FORM meets FUNCTION
For most, knowing what to say comes easy. Knowing how to say it best can prove trickier. Enter PREVAILING WINDS CREATIVE. Whether you need to persuade, inform, instruct, clarify, influence, provoke and/or entertain, we can help.
A written vehicle—be it a letter, business proposal, essay, academic paper, marketing plan, speech, manual, or tweet—relates a story when organized and crafted effectively. Short or long, clinical or creative, your message should serve up the exceptional in lieu of the adequate. PWCreative offers you a trio of writer-partners who share a passion for the craft and the professional acumen born of deep and varied experience.
So send skyward the flare, raise a cry, drop-a-dime or shoot us an email. We are your partners in waiting—pens at the ready, minds strategic and discerning, and imaginations alight.
For most, knowing what to say comes easy. Knowing how to say it best can prove trickier. Enter PREVAILING WINDS CREATIVE. Whether you need to persuade, inform, instruct, clarify, influence, provoke and/or entertain, we can help.
A written vehicle—be it a letter, business proposal, essay, academic paper, marketing plan, speech, manual, or tweet—relates a story when organized and crafted effectively. Short or long, clinical or creative, your message should serve up the exceptional in lieu of the adequate. PWCreative offers you a trio of writer-partners who share a passion for the craft and the professional acumen born of deep and varied experience.
So send skyward the flare, raise a cry, drop-a-dime or shoot us an email. We are your partners in waiting—pens at the ready, minds strategic and discerning, and imaginations alight.
PREVAILING WINDS
creative
Speeches & Letters
1
Nokia, one of Cushman & Wakefield’s largest clients, was considering taking their global portfolio to a new service provider. The C&W Chief Executive Officer accompanied the retention team to their presentation. His prepared remarks set the tone for what would prove to be a successful presentation.
Evolution, for me, signifies a rebirth through growth. An advancing of ideas and practices. A process of betterment, of relentless improvement. Today, my colleagues will share with you Cushman & Wakefield’s plan to evolve a partnership that by all regards represents the ideal of what we seek in a client relationship and in a client.
I see in Nokia leadership…leadership within an industry and community at large. I see vision, the vision that catapulted Nokia to the top of the mobile communications market, and the vision that will carry it to greater heights in new markets. I have observed a manifest value system, integral to and indivisible from the core that makes Nokia so strong. This resonates with me most of all because it is this system of values that best characterizes the common ground between Nokia and C&W.
Over the last six years, C&W has invested in Nokia’s success and progress. During this time, I have experienced your success, your progress, and your people…personally. When I hosted an evening with your senior management team in New York. When I visited your renowned headquarters in Helsinki, a facility not easily forgotten. And when I addressed the attendees at Nokia’s 2013 senior management meeting in Dallas and toured your Alliance Center—robotics scientists in tow—beholding advancements that seemed more the province of Spielberg and Lucas than modern-day Texas.
I am honored to say I have experienced Nokia’s eminence on many levels.
Looking back over the course of our relationship, I know success and progress are not measured by the dollar alone. But the $80 million in real estate value—value created by Nokia and C&W in partnership—is a hallmark of our commitment to you. A commitment that continues to grow.
I am personally very proud of the partnership our organizations share and of the small part I’ve played in cultivating it. Most of all, I am proud to call Nokia a Cushman & Wakefield client. Now it is time to evolve, to improve: the team, the nature of the partnership, and our approach.
I have brought the best minds at C&W to bear on the evolution of the Nokia/C&W partnership and I am pleased with the innovative plan of action my colleagues will share with you today. It is a plan packed with value, potential, and nuance, expressly designed to help Nokia reach its goals of growth and prominence.
I thank you for this opportunity to reaffirm my and our commitment to Nokia and to demonstrate the determination and creativity that are inherently Cushman & Wakefield.
Thank you.
2
A newly appointed leader of Brooklyn's renowned Sephardic Home (long term care and rehabilitation) wished to leave a strong impression on the gathered multitudes at a critical fund-raising event. We opted for brief.
Thirty. [short pause]
Thirty years ago my Norna became a resident of the Sephardic Home. Thirty years ago I learned of a place where the elderly—the experienced of the Sephardic community—could find comfort, care, and the assurance of growing old with grace and dignity. Thirty years ago the idea of service to the elder generation of my people made its true weight felt, and the feeling is one that has never left me.
Ten. [short pause]
Ten years ago my father, Abe Passo, became a resident of the Sephardic Home. Ten years ago I grew mindful of the extraordinary faith and trust I would place in others to care for the man who, for so many years, cared for me. And over those ten years, my father, my family and I experienced the rare beauty that is the Sephardic Home, something I need not explain to any of you. You’ve all experienced it. The dedicated and skilled staff. The modern facilities. The engaging programs. The commitment of the Home’s leaders—the commitment of all of you. It is something very special indeed.
Today. [short pause]
Today I have the honor of assuming greater responsibilities in the Home as I humbly step into the role of Second Vice President. Today, I give to you, the Board of Directors, my appreciation and my gratitude for your faith in me. I can’t thank you enough. Today, I stand before all of you, and pledge my commitment and my resolve to ensuring that the Sephardic Home remains the standard of exceptional care for the elders of our community for years to come.
Thank you all for coming today and may you all be blessed with good health, happiness, and Nachat from your children and grandchildren.
The firm’s CEO spearheaded a pro bono effort to help the Alvin Ailey Dance Foundation find a new headquarters building. The following letter accompanied an RFP to owners and developers soliciting assistance. Responses were overwhelming.
3
Dear [DEVELOPER/OWNER]:
​
New York City is the rare product of innumerable human labors: physical, financial, artistic, political, and entrepreneurial—just to name a few. The unsparing clarity of make it in New York and you can make it anywhere resonates with all who live and work in this metropolis of giants.
Since 1958, the New York City-based Alvin Ailey Dance Foundation (Alvin Ailey) has stood tall in the company of giants, earning critical and public acclaim through a tradition of refined artistry and cultural expression. Much like the City, Alvin Ailey is profoundly diverse, both in its human components and in the inspiration driving its compositions.
Your creative and resourceful expertise is now sought to help preserve this tradition. Alvin Ailey requires a new headquarters and performance facility and wishes to explore various leasing and ownership opportunities. And to continue to thrive, Alvin Ailey must remain where its roots are at their deepest: Manhattan. But the real estate market boom and the growing competition for funding within the community of arts have combined to elevate an already daunting challenge.
With this challenge before us, we turn to you. Your ideas and efforts will serve more than the interests of a single dance company. They will serve to nurture and strengthen the character of the City itself. New York’s cultural and artistic institutions represent living monuments to the imagination and execution of visionaries past and present. Alvin Ailey must remain within this society of institutions. Alvin Ailey must remain in Manhattan.
The enclosed Request for Proposal offers guidelines and requirement definitions. We encourage you to respond in a manner convenient and suitable for the expression of your ideas. All relocation scenarios—conventional and inventive—will be considered.
If you have any questions, or would like to discuss the project, please feel free to contact me. Thank you for your time in advance.
Respectfully,
Arthur J. Mirante II
Chief Executive Officer
Cushman & Wakefield, Inc.