FORM meets FUNCTION
FORM meets FUNCTION
For most, knowing what to say comes easy. Knowing how to say it best can prove trickier. Enter PREVAILING WINDS CREATIVE. Whether you need to persuade, inform, instruct, clarify, influence, provoke and/or entertain, we can help.
A written vehicle—be it a letter, business proposal, essay, academic paper, marketing plan, speech, manual, or tweet—relates a story when organized and crafted effectively. Short or long, clinical or creative, your message should serve up the exceptional in lieu of the adequate. PWCreative offers you a trio of writer-partners who share a passion for the craft and the professional acumen born of deep and varied experience.
So send skyward the flare, raise a cry, drop-a-dime or shoot us an email. We are your partners in waiting—pens at the ready, minds strategic and discerning, and imaginations alight.
For most, knowing what to say comes easy. Knowing how to say it best can prove trickier. Enter PREVAILING WINDS CREATIVE. Whether you need to persuade, inform, instruct, clarify, influence, provoke and/or entertain, we can help.
A written vehicle—be it a letter, business proposal, essay, academic paper, marketing plan, speech, manual, or tweet—relates a story when organized and crafted effectively. Short or long, clinical or creative, your message should serve up the exceptional in lieu of the adequate. PWCreative offers you a trio of writer-partners who share a passion for the craft and the professional acumen born of deep and varied experience.
So send skyward the flare, raise a cry, drop-a-dime or shoot us an email. We are your partners in waiting—pens at the ready, minds strategic and discerning, and imaginations alight.
PREVAILING WINDS
creative
Creative theme development & prologues | BUSINESS PROPOSALS
Our client had a global prospect in their cross-hairs. The RFP called for "unbridled creativity" in theme/packaging. Prevailing Winds was called upon to co-develop a visual and narrative theme for the proposal (Grow) and pen a 3-part prologue to fuse said theme with the client’s value propositions.
1
GROWTH OF THE BOTTOM LINE
If only it grew on trees—the tempting daydream of many a banker arborist. But until the dollars bud, financial growth remains dependent on earning more, spending less, and effectively managing the fruits of labor. For Scholastic, real estate represents a significant opportunity for growth through cost retention and increased efficiency.
Cushman is ready to spark and nurture this growth; watering can in hand, the noonday sun on a line.
OUTWARD GROWTH THROUGH EXPERIENCE & PRESENCE
Not seeing the wood for the trees is one thing—not seeing the trees for the forest is another. Among the must haves for effective corporate expansion, depth perception is a chart-topper. To remain sensitive to the nuance of locality while recognizing the greater patterns within the big picture—that is the question. And who better to deliver the answers than a firm whose perception is an outgrowth of decades of service partnership with global captains of industry. A firm whose reach spans 48 countries.
Scholastic is poised for the global leap. Cushman is prepared to guide the way.
GROWTH WITHIN
If a tree falls in the forest without audience, does it make a sound? An answer of no may suit the forest,
but an effective corporate real estate organization thrives on certainties of structure, communication, and operational efficiency. As Scholastic prepares to grow its internal real estate group, Cushman offers an experienced guiding hand to ensure the integrity and effectiveness of the organization as it evolves.
There will be no falling trees on our watch.
2
With its biggest fish ever on the line, our client wished to ratchet-up the wow factor on its RFP response. Prevailing Winds worked hand-in-hand with the pursuit team to develop a narrative theme and prologue reflective of their culture, vision, and services approach.
The movement of waters to the world’s oceans is a favorite among human symbols. From mountain thaws, to streams, rivers, and adjoining flows, the representation of these powers and elements is at once lasting and deceiving. In appearance—effortless. Yet more is at work than reflective surfaces reveal.
Candara appreciates Tyco International’s real estate goals of standardization and consolidation and understands the scope and complexity of the tasks at hand. Our understanding is based on having faced such challenges before and in successfully overcoming. No firm is more qualified to manage and integrate the diverse and the disparate [confluence], to bring great resources to bear with intelligent proportion [balance].
This is what we do and we do it well.
Tyco is widely distributed throughout North America. Candara is equally so. Tyco seeks a transaction specialist. Candara is that and much more. Tyco desires efficiency and savings. Candara is tall enough to see the big picture, and broad enough to shape it to its ideal state. Candara is ready to deliver—through a controlled confluence of experience and resources—balance.
confluence. balance.
3
Following a tough year, our client's CEO wished to convey a sense of gathering strength at a pivotal board-meeting. His presentation and hand-outs had to be, in his words, "calming and poetic." The following is a taste of our work; the preface to his presentation take-away.
Energy is defined as a source, a wellspring of useable power. Taking this further, kinetic energy is that which is generated and harnessed by a body in motion. I find both ideas rather fitting. The Pendleton Industries of today is about momentum, reciprocal sources of power, and clarity of vision. We have our goals, resources both broad and deep, and a growing connectivity that defies the silos of yesterday.
This is a modern Pendleton Industries—reputation and evolution conjoined.
Arthur K. Bjornestad
Chief Executive Officer